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20VC: The Metrics That Matter in SaaS Today; Why CaC Payback is Flawed and CAC Ratio is Better, Why You Need to Hire Three Sales Reps at a Time, How to Forecast in 2024 and The Biggest Mistakes Made i

Dave Kellogg is one of the OGs of Saas. Among his many accomplishments, Dave was the CMO of Business Objects where he helped scale the business from $30M to $1BN in revenue. Dave has also been a CEO t